BRAND STRATEGY AND IDENTITY
Positioning, Architecture, Corporate and Product Identity, Naming, Story and Message, Audits, Experience Mapping, Brand Introductions
MARKETING AND ADVERTISING
Brand Campaigns, Direct Marketing, Digital and Social Promotion, Market Launch Planning
DESIGN AND ART PRODUCTION
Marketing Collateral, Ad Design, Website and Digital, Exhibit and Events, Signage, Branded Environments, Promotional Products, Packaging
MUSIC COMPOSITION AND EXECUTION
Composition of Music for Commercials, Retail Environments, Demo or Instruction Videos, Podcasts, Trailers, Theme Songs
We’re a brand and design consultancy focused on solving your toughest dilemma or launching your pride and joy. With years of marketing industry know-how on both the agency side and corporate side, we work in the sweet spot … understanding challenges, seizing opportunities and delivering results.
I have deep experience in brand and marketing for the health industry working for Florida Blue, the Blue Cross Blue Shield plan in Florida as well as its parent company GuideWell. My focus is on brand and marketing strategy, positioning, architecture, naming, brand guidelines, governance, launch planning, campaign creation, research, corporate and retail environment and experience development. I’ve built multiple brands from a clean slate as well as repositioned a 75 year heritage brand with a loyal following to continue to be a leader in a dramatically changing marketplace.
As a seasoned agency professional, I’m a creative director with an extensive background in brand identity, corporate identity, campaign development, illustration, web design, event and trade show design, photography art direction and production for print and digital media as well as music composition. My expertise goes across categories ranging from Manufacturing, Retail, Commercial Real Estate, Restaurant, Medical, Education and Travel.
